A VITAL AUDIENCE

According to the U.S. Census Bureau, adults 50+ represent 76 million people, 28% of the total U.S. population and 37% of the population 18+. Demographic trends associated with the aging of the baby boomer population, plus gains in longevity, will grow the 50+ market to over 106 million by 2015 when they will account for 45% of the adult population. Seniors are, and will become even more, a market, social and political force to be reckoned with and hence a very attractive community to a range of advertisers and marketing sponsors.

INVOLVED CONSUMERS

Freed from the constraints of raising a family and with more time of their own, mature consumers seek products, services, and activities that compliment their desire to live life to the fullest. The mature market has over $1.6 trillion in spending power and a net worth that's nearly twice the U.S. average. The facts speak for themselves -- the mature market represents a tremendous opportunity across all categories.

UNITED STATES MATURE MARKET

• Larger than African-American and Hispanic market segments combined.
• The most affluent of any age segment
• Account for 60% of all healthcare spending
• Purchase 74% of all prescription drugs
• Buy 51% of all over-the-counter drugs
• Acquire 41% of all new cars
• Purchase 25% of all toys
• Account for 80% of all luxury travel

Spend $7 billion online annually

Fastest growing segment on the Internet

Spend more time online than teenagers

Adults 50+ control a household net worth of $19 trillion.

Own more than three-fourths of the nation's financial wealth

Own 70% of all money market accounts and certificates of deposit assets

Have an income per capita that is 26% higher than the national average

Spend more than one trillion dollars on goods and services

The largest 55+ population resides in California, New York, and Florida respectively

42% of museum visitors are 55+

Spends more per capita on groceries, O-T-C products, travel and leisure than any other age group

Travel ranks among the top leisure activities for men and women over 50

Mature vacationers travel more frequently than any other age group and stay longer

55+ households are the fastest growing user segment to embrace computer technology

22 million adults 50+ are now online, representing 28% of the 50+ population.

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  BEST WAY TO REACH SENIORS?
  THROUGH THEIR OWN NEWSPAPERS

  The Senior Publishers Media Group in a recent survey found...

  • 5.8 million senior regulary read senior newspapers
  • 70 percent of those senior readers buy products and services from ads in those papers
  • 25 percent of the readership of these papers are younger than 55
  • 30 percent are between 55 and 64
  • 29 percent are 65+

  Remember: Every 8.4 seconds another baby boomer reaches age 50!